I will help you focus on what’s most important to you, and what you want your ‘third act’ to look and feel like (and what you DON’T!), and then help you build a highly-targeted brand and marketing strategy around THAT.

Specifically, we will work together over an intensive three months to:

Get clear on your priority business goals (including financial targets for each quarter), which also take into consideration your ‘why’, your business ‘why?’ and your potential ‘why nots!’

Get clear on your core purpose - personal AND professional. Learn how to articulate a clear ‘why’, clear values, an elevator pitch and origin story that also reflect what YOU need from your work and life (financially AND emotionally). 

Define/redefine your offer with your ‘marketing hat on’ through deep dive research into your ‘competition’, potential influencers and other models and partners working in your space.

Get clarity over your demons, threats, weaknesses that may get in the way of achieving your business goals this year and a plan for overcoming these/what support you may need to plug any gaps.

Get clear on your who your target tribes are going forward and what they actually want (then revise 2 and 3). 

Map out a customer journey of your ideal customer’s experience and identify key touchpoint opportunities and marketing materials required at each touchpoint.

Create a strategic and detailed marketing and content plan that aligns your why and values with the tribes most likely to care. Your plan will include your content pillars and content brief, what core materials needed by when, weekly content, social media focussing on the right platforms, PR pitches (PRIORITY FOR SCALING), campaigns and tactics, events plan mapped out against key activities - TTTW, members events, academies for the year.

Carry out a brand audit of how your current brand measures up and what areas you need to prioritise first.

Create a brand brief for a designer if I get money for a do-over, brief for core materials and what help I need (or so I’ve got a clear roadmap of what to change for myself, what marketing assets/merch I need to create, in what priority order).

Create a content brief so I can commission other writers for TTTW and brief volunteers/crone correspondents. 
((JG - when back - look at academy page - check key outputs on there and combine with above!))

This is a frequently asked question?

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

This is a frequently asked question?

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

This is a frequently asked question?

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.